Three years after the Hatfield Project, Kate Elise Interiors did the Home Staging for the Robin Hood Ave home. We take a few minutes to catch up and better understand exactly how home staging works. What do Homeowners Home Builders expect? And, how do prospective home buyers benefit from the choices she makes?
So my name is Katie Cullen, and I am the owner of Kate Elise Interiors Home Staging. I started the business in I guess it was the tail end of 2019, so I’ve been doing it about three and a half years now. It’s my husband and I that run the business and we have a lot of time together.
So I’ve been wondering this since we first interviewed you. So the name difference, your name is Katie Cullen.
So my name is Katie. Well, my name is Katherine. Okay, My last name is Cullen, and then Elise is my middle name. So Kate Elise is, you know is just like my nickname and a middle name. I did it just to confuse people. Actually, I that’s when I get asked that question more than anything else. So is your name Katie or Kate? So real name Katherine Cullen. And but yeah, I go by Katie mostly. But business name, Kate Elise.
So when you have a potential client that wants a home staged, how do you go about determining what it will need?
Yes. Well, so you can imagine most homes do require the same amount of or the same things, you know, whether it’s a thousand square foot home or a 3000 square foot home. You want to bring in a living room, set, dining room and stage the, you know, primary bedroom. So all those things. But as much as I want a house to look cute and cozy and stylish, I really want a home to look functional. I do believe that form follows function. And what that kind of means is that you are, you’re marrying your design and functionality.
And so kind of an example of that would be if a house has room for it, I love to bring in a console table for the entry space. So as far as my own personal life, you know, I walk inside the front door, I have my keys in my hand and, you know, a purse on my shoulder and maybe I grab the mail. So I want a place to just set everything down when I walk in the door.
So that’s sort of your functionality. And so to have that, you know, to incorporate that into my staging I’m bringing in that functionality. But then it gives you an opportunity to also add design to it. So put a lamp on it that warms up the space and, you know, artwork behind it or a mirror, you know, greenery, decor.
And then you are creating a little design moment. And so you’re kind of marrying those two things together. And I do feel like when buyers see that there’s not only design, but there’s a function in the house, that’s when they fall in love. Not only with the home, but they fall in love with the home and that lifestyle that the home is portraying to them.
Very nice. No, that makes complete sense. So do Homeowners/Developers usually have a clear idea as to what they want when they come to you? Or, do your clients pretty much have a hands off approach?
Yeah, I do find most homeowners/clients do have a very hands-off approach. I think when it once the house is finally ready for staging, it seems like most homeowners and clients have put in so much work to get the house ready that they are really excited to kind of like pass that off to me and be like: “Okay, we’re done. We’ve done our part. You know, the house is painted and cleaned and landscaping is done, all those things are done and they can kind of hand over the reins and be like: All right, take it from here. You know, do your thing.”
And people are I think, for the most part people are so trusting. It would be hard to not know what the House is going to look like because they don’t see it until I’m done. That’s the only way that they will. But people are trusting and always really happy, and it’s an exciting moment to see that before and after. So I think people, you know, like being able to just hand it over to me. I will occasionally have people ask if I can send them photos of the furniture that I’ll be bringing in. And I’m always more than happy to do that. But for the most part, people are hands off. And I just come in and do my thing and people are always excited by the outcome.
Produced & Hosted by Todd Zimmerman